被跟卖苦不堪言?五步轻松赶跟卖,亚马逊运营秘籍公开!

亚马逊是认可跟卖的,其初衷本是为诸多消费者提供更好的价格,但却让很多品牌卖家苦不堪言。跟卖,它就如同寄生虫一般,依附在您的listing上,抢走了本应属于您的购物车和销量。如何预防和应对这些跟卖?

针对亚马逊的跟卖,tool4seller为亚马逊卖家准备了5大赶跟卖技巧!一起来学习一下亚马逊卖家必备的赶跟卖攻略吧!

 

一、发送警告信给跟卖卖家

如何发送警告信给跟卖卖家呢?

1.找到对应跟卖售卖的商家。

tool4seller

2. 点击Ask a question,即可向该跟卖发送警告信。

tool4seller

3. 发送跟卖警告信。可能很多亚马逊卖家朋友不知道跟卖警告信怎么发,tool4seller特地整理了两个警告信模板,供卖家朋友们参考使用。

 

模板A:警告跟卖卖家

XXXX:

我们注意到,贵亚马逊卖家一直在跟卖我们的链接,针对此恶意的行为,我们已经草拟了以下措施,即将一步步实施。

1、我们已经与亚马逊内部招商经理谈过,建议我们一直向亚马逊写投诉信。

2、另外我们会用自己的手段保护自己的合法权益,我们会购买每一位恶意竞争卖家的产品,先下10个订单,然后留下宝贵的评价(作为卖家,我们都很清楚什么样的评价是不会被删除),在开A-to-Z或者Chargeback claims,把钱拿回来的同时,我们保证会一直进行此操作。

3.、我们也会在下单以后向亚马逊举报,说您售卖假冒伪劣产品。开始亚马逊会立即向您发出警告,在经过我们的多次举报,您的账号直接被suspended。请相信我们知道如何操作。

请麻烦看到这份邮件以后,停止你的跟卖行为。谢谢。

店铺名称

日期

 

XXXX:

We noticed that your company has been selling on our listings. In response to this unauthorized sales behavior, we have drafted the following measures and will implement them step by step.

1. We have contacted Amazon’s account manager, who suggests that we should write complaints to Amazon.

2. In addition, we will use our own means to protect our legitimate rights and interests. We will purchase the products of every maliciously competing seller, first place 10 orders, and then leave honest feedbacks to your account (as sellers, we all know what kind of honest feedbacks will not be deleted by Amazon), we guarantee that we will continue to do this while opening A-to-Z or Chargeback claims and getting the money back.

3. We will also report to Amazon after placing the order that you are selling fake and low quality products. At first, Amazon will issue a warning to you immediately, after multiple reports from us, your account will be suspended directly. Please be assured that we know how to make it happen.

Please stop your piggybacking behavior after reading this email. Thank you.

Store Name

Date

如果碰到一些大半夜跟卖的幽灵卖家,找不到具体是谁在跟卖,这可怎么办呢?这时候您就需要使用tool4seller的跟卖提醒功能,第一时间发现跟卖者并向您发送邮件和App推送通知,让您快速知晓跟卖并实施对应的防跟卖策略,即使是幽灵跟卖卖家,也无所遁形。

模板B:适用于有品牌备案的卖家,警告跟卖卖家

自己品牌名称—- A

( 授权之品牌名称或注册的品牌称)

对方(卖家) 品牌名称—- B

( 您要投诉对象名称或品牌名)

XXXX:

我们注意到,“B”在没有得到“A”的许可或事先书面授权的情况下使用了“A”商标。

如你所知,未经授权销售“A”产品是一种违法行为,严重侵犯了商标法。作为商标所有人,我们没有向您销售任何“A”品牌产品,也没有授权您销售任何“A”品牌产品。你也违反了亚马逊的政策。

我们恳请您遵循我们的指示:

a)在24小时内从amazon.com上的所有“a”产品页面中删除您的报价,并且将来不要在Aicok的产品页面上列出项目。

b)在您删除先前声明的产品和清单后,请向我们发送确认。

如果您不遵守这些要求,我们将别无选择,只能向亚马逊卖家绩效部门提交正式索赔,这将严重影响您在亚马逊的业绩。

这里是有问题的产品的链接:http://XXXXXXX

店铺名称

日期

 

Your registered brand name —- A

( Authorized brand name or registered brand name)

The other party (seller) brand name —- B

( Seller name or brand name you want to file complaint against)

XXXX:

We noticed that “B” used the “A” trademark without the permission or prior written authorization of “A”.

As you know, the unauthorized sale of “A” products is an illegal act and a serious violation of the trademark law. As the trademark owner, we did not sell any “A” brand products to you, nor did we authorize you to sell any “A” brand products. You also violated Amazon’s policy.

We kindly ask you to follow our instructions:

a) Remove your offer from all “A” product listings on amazon.com within 24 hours, and do not list items on Aicok’s product pages in the future.

b) After you delete the involoved product and listings, please send us a confirmation.

If you do not comply with these requirements, we will have no choice but to submit a formal complaint to the Amazon Seller Performance team, which will seriously affect your account performance on Amazon.

Here is the link to the product in question: http://

Store Name

Date

 

二、到亚马逊客服中心提交Case,告对方侵权

1. 点击帮助下的获取支持,进入报告商品信息滥用,向亚马逊的客服中心提交Case。

tool4seller

2. 以下为开Case投诉跟卖的参考模板,亚马逊卖家朋友们可根据被跟卖的具体情况进行修改提交。

Dear Amazon Team,

I am the owner of the “ A ” trademark, the Chinese name I registered on Amazon is Zhang San (亚马逊注册的姓名,比如张三 ),

my “ A ” trademark registration number is 123456(商标注册号), the Chinese name I registered trademark is also Zhang San, and my “ A ” trademark has been filed in the Amazon, so I am the owner of the “ A ” trademark,

please Amazon check, I have not authorized anyone to use “ A ” trademarks at Amazon, but I found that The “ B ” seller without my approval to use “ A ” trademark,

the ASIN: B01122222(被跟卖产品的ASIN), please  Amazon immediately stop the infringement.

xxx(品牌)Team

 

三、亚马逊品牌注册的举报

亚马逊品牌备案是免费的,卖家只要确保自己已经注册过R标的品牌,即可在亚马逊卖家中心后台,进行品牌备案。

若您已有品牌备案,在警告信发送仍无法赶走跟卖的时候,您可以通过亚马逊品牌注册给予举报来维护自身合法权益。投诉地址:https://www.amazon.com/report/infringement

tool4seller

四、tool4seller智能调价,守护您的Buybox

亚马逊发明跟卖玩法的初衷是希望卖家之间进行价格竞争,为消费者提供更好的价格,让亚马逊的买家获得更好的实惠。那么在赶跟卖的同时,第一时间进行价格调整,让自己的价格比跟卖者更低,也是保住黄金购物车的一个好办法。

使用tool4seller的智能调价功能,您无需登陆亚马逊卖家后台,只要在tool4seller即可实现商品快速精准调价。您只需在调价商品页面内,添加跟卖调价策略,tool4seller将根据您设置的跟卖调价策略,及时为您调价,为您守护黄金购物车,让跟卖者知难而退!

 

tool4seller

 

五、找亚马逊服务商快速帮您赶跟卖

自打亚马逊跨境电商日渐火热,跟卖和反跟卖的卖家纷争不断,许多亚马逊服务商也趁势推出了赶跟卖服务。

这些服务商许多是卖家出身,本身有丰富的跟卖和反跟卖经验,宣传的旗号是“赶不跑不要钱”,没时间或没经验同跟卖者缠斗的卖家,可以考虑找专业的服务商帮忙赶跟卖。

不过这些服务商的服务水平良莠不齐,建议卖家朋友们在挑选时尽量多个心眼,注意挑选口碑和经验比较丰富的服务商。

 

以上,就是tool4seller为亚马逊卖家们准备的赶跟卖技巧啦,你学会了吗?祝各位亚马逊卖家朋友们能够远离跟卖困扰,快乐发财!~